Ladbrokes Casino TV Ads

Ladbroke Online casino has lauched with the 1st of 3 new TV advertisements, which were seen on tellies around Britain last week.

Ladbrokes have used M&C Saatchi advertising agency to create the ads around their strapline "Quench Your Thrill Buds". The campaign was directed by short film award winners Zak Emerson and Dan Gifford and follows hot on the heels of 888 casino who also launched a TV campaign recently.

The ads centre around the adrenaline buzz of playing online casino games and runs through the story of adrenaline seekers who are searching for the new sound and the new buzz around town: but they push the limit too far man.

The first ad, Climb, is shot as a mock documentary and show mountain goat Nolbert Fernadez telling us how best buddy Pedro went to the ends of the earth in his quest for thrills and spills. Pedro smothers himself in oil and ties his hands behind his back before climbing a mountain, just to get that extra buzz. Unfortunately, Pedro´s ends up on a slippery slope with too much grease on his backside to apply the breaks after a fall and Nolbert faces the camera to suggest that his pal should have 'quenched his thrill buds' at LadbrokesCasino.com instead.

'We love our three new TV advertisements and aim to show that Ladbrokes Casino.com has more thrill-seeking opportunities than you can shake a sticky stick at,' said Natalie Coles, CMO for LadbrokesCasino.com.