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Online Casino King
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Online Casino Secrets. What the casinos DON´T want you to know.

The Objectives of a Casino

One of the key ways for you to get one over the casinos, is to start thinking like they do. If you can understand their motivations and objectives, it gives you more chance of turning the tables on them. Knowledge is power!

The first thing to understand, and this is an obvious point (but it is suprising how many people forget this): casinos including online casinos are businesses and they are in business to make money.
The casinos are in the entertainment business and like any other business in this sector they will look at ways of improving their numbers and getting turnover and profits up. That´s the nature of capitalism! Growth is good, shrinking is bad.

Unlike a shop, casinos can’t have a sale and reduce the prices to create demand. They need incentives and promotions for this to attract players onto their games. And once they have acquired a customer, their main aim is to keep that player at the casino for a s long as possible, and to keep him coming back.

Casinos make a profit because there is a house edge on ALL casino games (some are higher than others)- so the longer you play, the more "tax" you will play, and the more you will on average give to the casino.

Casinos like to have lots and lots of different types of games to keep you entertained. look closely at most of these games and they are very similar, with perhaps different themes or brands (often licensed from movies) Every year there are licensing trade show where the casino execs will try and find the next hot thing in slots.


Another way that casinos get you to stay pinned to your seat is by offering you comps or bonuses for your play. They like to reward customers with complimentary chips and even free chips. Go to Las Vegas and Macau and you´ll even get free hotel suites and food and drink if you play enough. And EVERYONE gets free drinks. Vegas loves a drunk.

Don´t look at your comp level as a measure of your importance. It´s not a platinum card, merely a recognition that you are contributing a healthy slice of your bankroll to the casino´s coffers. The casino favorite? The high rollers , or whales or VIP High Stakes players. If you are one of these god like creatures expect luxury suites with staff and fancy limos..

Remember that comps are essentially a marketing tool that has been funded from your losses. Don´t get concerned if you are winning lots and getting no comps! Take the cash!
So, next time you are playing online or at Las Vegas or Macau, remember to turn the tables and think like the casino for a minute. They are in it to make money, and it´s your objective to make sure that they lose money. So take all the comps they throw at you by all means, but if you win big, leave quickly. Get out of there and cash in your chips as the casino will be pulling out all the stops to keep you at the tables or spinning the reels.

What´s James Bond´s Casino Secret?

James Bond is a famous casino player (well fictionally of course). Over the years, Ian Flemings character has unwittingly been promoting casinos thanks to Bond´s love of the thrill and chase of the roulette or baccarat table. But what´s his secret? He generally has a couple of Martinis, there´s always a gorgeous woman invoved, and more often than not he walks out of the room with his dinner jacket nicely padded out with a fresh roll of bills.

Bond´s favorite Casino game is probably Baccarat : Baccarat Chemin de Fer to be more precise. (in Goldeneye and Casino Royale, it is one of the classic Bond games- Bond plays Baccarat against arch baddie and general no gooder Le Chiffre in the Royale-les-Eaux Casino which is loosley based on the casino in Deauville.). However Commander Bond is also partial to a spot of roulette and plays a mean hand of no-limit Texas Hold'em poker. He plays no-limit in a high stakes poker game in a Montenegro casino, where he beats Le Chiffre in an edgy game, laying down a straight flush on his final hand.

In Casino Royale Bond plays some complex progression systems on the even money bets in a system that Fleming describes as the Labouchère system:

So what is his secret? Well, he always heads off to the casino sharply dressed- he looks the part and immediately gets the respect of the croupiers. Bond prefers a dark blue suit of serge or tropical worsted or alpaca, depending on the temperature, a heavy white silk shirt and a thin black knitted silk tie with black moccasin shoes. In Monte Carlo, it´s a Dinner Jacket, of course. And don´t forget the accessories- understated elegance is the order of the day here, not bling. A Rolex Oyster Perpetual on an expanding metal bracelet, a thin cigarette-case of black gun-metal and a black Ronson lighter.

But his real secret? Well, he´s a work of fiction. Of course he´s going to leave the casino with the girl and the cash.